Press Kit

Press Release

Nancy’s Natural Cleaning
Heart N Soul of Natural Cleaning
http://www.nancysnatural.info/

Nancy’s Natural Cleaning Resources develops an educational, holistic and spiritual approach to house cleaning with the use of natural products.

December 5, 2005 – At Heart N Soul of Natural Cleaning there is everything you will need to clean your home naturally from how to get rid of toxic chemicals in your home to recipes, tips, even how to start you own natural cleaning business and where to buy natural products. More than a natural cleaning site Nancy takes a holistic approach to home cleaning. Using her own experience for becoming a natural cleaner she moves the home cleaner from drudge to spiritual leader.

For more information contact Nancy McKenney at (Nancy’s telephone number).

904-610-5270

Bio

Nancy

For over 7 years Nancy McKenney has been cleaning her home using nothing but all natural cleaning products. She started seeking out natural cleaning products when her son would have an asthma attack every time she cleaned the house. Nancy has incorporated her need to be a stay at home Mom with her passion for Natural Cleaning. Natural Cleaning information was sparse when she began her journey of natural cleaning. She decided to put the information she gathered on a website to make it easier for people to find out about natural cleaning. Nancy also founded Natural Cleaning Craft Cleaning Service and Cleaning Products.
Nancy weaves together her natural cleaning and homemaking experiences together blending a spiritual and holistic focus to Nancy’s Natural Cleaning Resources. Nancy has a BBA in Marketing from University of North Florida

Ideas:

Setting honest standards for green cleaning

Grass Roots approach to green cleaning

A united front for natural cleaning

Practically using natural cleaning in your everyday life

Find natural hand crafted cleaning products and natural cleaning services. Maybe there is one near you!

Promoting a united front for natural cleaning

A positive attitude towards todays’ homemakers

Support for consumers who are environmentally conscious

Support for the holistic minded person.

Recipes and Tips for natural house cleaning

Nancy is encouraging the world to clean naturally

People friendly house cleaning recipes and tips

Promoting unity, love and peace around the world through natural cleaning

Publications and sites using parts of Nancys Natural Cleaning Resources

The Country Almanac January 2006 Issue
http://www.countryalmanacmag.com/

Ideal Bites - In the Home Bites
http://idealbite.com/tiplibrary/tip.php?tip=20051107&title=Mr._Clean_Isn%E2%80%99t_Always_-_Nontoxic_Cleaning_Services

Health Haven Magazine by Sy Jax Publications
http://www.healthyhavenmagazine.com/index.html

The Natural Solution
Natural Remedies beyond your belief
http://www.the-natural-solution.com/cleaning.html

Article by Nancy

The Relevancy of Natural Cleaning by Nancy McKenney

Last week I was sitting in my car eating lunch. I just finished cleaning a house and I have to eat lunch, go to the bank, buy some cat food then go back to work cleaning more houses. It is about 100 degrees outside and my arms are aching. Suddenly as I start to eat the phone rings. It is a journalist from the Wall Street Journal. Wow, The Wall Street Journal is calling me. She goes on to tell me how she loves the web site then wants to know if I have any numbers on the growth of natural cleaning since I started the web site 5 years ago. I scrambled to get my thoughts together and told her all I could think of at the time of the changes in natural cleaning. She said to me that she needs numbers. Where can she get numbers? I scrambled again in my head thinking of places that may have numbers. I told her a few places to check. She told me she is a natural cleaning girl herself. I asked her if she planned on putting the Nancy’s Natural Cleaning Resources in the article. She said she did not know if she would even write the article. She needed numbers to prove the relevancy of writing the article on natural cleaning.

Well, I do not have any such numbers myself and told her other places to check I say good bye and wipe the sweat off of my cell phone to close it. Then I notice my jagged unpolished nails. My growling stomach and the errands I need to run before cleaning the next house.

Wow, the Wall Street Journal calls me for numbers to prove the relevancy of writing an article about natural cleaning. I felt a deep disappointment almost an embarrassment. The relevancy of natural cleaning is strictly a numbers game. Where have I been? Where are my numbers? I have spent so much time and energy on natural cleaning and I do not have the numbers to prove to the powers to be the relevancy of writing an article about it much less mentioning my web site.

The next day after I had some sleep, some food in my stomach trimmed my jagged nails and I am sitting in a cool and totally naturally cleaned house I have a few things to say about the numbers and relevancy of natural cleaning. It is not the increase of sales of natural cleaning products that show growth it is the number of declining sales of all types of cleaning products. People who are naturally cleaning their homes eventually make their own products because it is the only way to know they are really all natural. How about the increase of sales in cleaning products that list all of their ingredients right on the label.

Looking at the increase in the number of people interested in natural, holistic and sustainable living and non-toxic living and green cleaning. How about the numbers of increased sales in natural basic products that you can make natural cleaning products from such as Castile Soap, baking soda, herbs and such. The natural cleaning products that actually put a list of ingredients right on the label will be using those items. Those are the numbers to look at to show the growing interest of natural cleaning.

That is my train of thought on that subject then as the natural course of my day unfolds to show me more on the subject my son asked me what is more important breathing in or breathing out? I was pleasantly surprised by this question. I said the balance of breathing in and breathing out is the most important thing. Then he asked me if skin breathes. I said, "yes it does". Then he said that he knows that skin has little holes in it because if something nasty gets on the skin it can get into the body. His friend had just recently gotten an infected toe from bumping his toe on something that was in a retention pond. I said, " yep that is right". Then I kissed him on the forehead. He said, "Now I have your kiss inside me" and he put his hand on his heart and hopped away.

Just then I understood the relevancy of natural cleaning. I felt proud to be a natural cleaning girl. I was no longer embarrassed that I do not have the numbers. I am not disappointed that the Wall Street Journal is not really interested in my web site. I am proud and my arms no longer ache but they are very strong. My body is cleaned out because I sweat. I have healthy nails. I have a bright healthy and happy child. Isn’t that what we all really want anyway.

I do not play the numbers and relevancy game. I change the rules of how the game is played. I am plowing a new road and have built a bridge. This web site is the bridge. Come across and play by the new upgraded rules.
http://www.nancysnatural.info

Ariticles , Statistics, Research

2001

Cleanlink
The Allure of Green
'Green' cleaning could take on a whole new meaning with better chemistry between regulators and business

By Kristine Hansen
Email the SM editors.
http://www.cleanlink.com/sm/article.asp?id=552

2004

Cleanlink
Green’s Growing Reach
The quest for facility sustainability, and its impact on jan/san distribution

By Seiche Sanders
http://www.cleanlink.com/sm/article.asp?id=1138

2004

US MARKET FOR PRETREATED WIPES AND ACCESSORIES
PERSONAL AND HOUSEHOLD PRODUCTS

Order #: T1399_2004XX; US$ 3000.00
Published by Packaged Facts, July 2004; 156 Pages; 80+ Exhibits

The consumer wipes market continues to thrive. Despite mass entry, extreme product proliferation and not a few skeptics over the market’s long-term viability, new products continue to emerge and consumers seem eager to buy them. In the last 3 years there has been an explosion in the number and types of wipes available to the consumer. From baby wipes and facial wipes to disinfecting wipes for your countertop and a slew of automotive wipes to keep your 4-wheel "baby" shiny and supple. In a fast paced world, these wipes are designed for convenience, whether that is for your own personal use or to deal with all those thankless jobs around the house and garage

http://www.textile-info.com/1399.htm

2004

Mind Branch Research

Household Cleaning Products.

My tiny review:

Says that cleaning product sales are on the rise. People want more convenience and there is a growing interest in natural products

http://www.mindbranch.com/products/R154-1053.html

2004

Happi.com

My tiny comments: Proctor & Gamble decided that people do not like to bend down so they are revolutionizing cleaning with their Mr. Cleans Magic Reach. Nancys theory is that Natural Cleaning is on the rise thus there is a decrease in chemical cleaners. Mr. Clean sales are up not down so they do have the right idea. The Mr. Clean Magic Wipes are popular even amoung the natural cleaning people.

Household cleanning sales went down in December 2004.

http://www.happi.com/current/Dec043.htm

2005

The Journal News

Hospitals are moving towards Green Cleaning

http://www.thejournalnews.com/apps/pbcs.dll/article?AID=/20050821/NEWS02/508210318/1025/NEWS09

World Watch Institute
Vital Facts
https://www.worldwatch.org/press/news/2005/05/12/

2006

Trends and Resources for 2006 by
The Gov Pro
The Govenment Professionals Portal to the Internet
http://www.govpro.com/SiteMap_500/strArticleId/106886/ViewArticle.asp

Aritcle Dates are not spicified

The Eco Mall

Ask Amy
Are Your Household Cleaning
Products Safe?

If a cleaning product has made it's way onto the shelf of your local supermarket, you assume that it must be safe, right? According to a recent survey, 88% of Americans believe that household products must be tested for safety before they can be sold, and 87% think manufacturers are required to list their products' ingredients on labels1 . One would think that the Consumer's Product Safety Commission (CPSC), the government agency that regulates household cleaning products, must insist that every product sold to consumers be tested for safety before it's marketed, right? Wrong! In fact, on it's website, the CPSC states that it doesn't have the legal authority to test or certify products for safety before they can be sold to consumers2

Click here to read more

http://www.ecomall.com/greenshopping/amy6.htm

SPINS

Information and Services to Grow the Natural Cleaning Industry

http://www.spins.com/about/bios.php

The World Watch Institute
Cleaning Products What is behind the Shine
http://www.worldwatch.org/pubs/goodstuff/cleaningproducts/

AUDIO AND VIDEO

TOXIC BREW This is a video on Toxic Chemicals in your home
https://www.rmbarry.com/audio_video/all_audio_video.html

Joel Makeover - Sustainable Buisiness. Clean technology. Green Marketing
http://makower.typepad.com/joel_makower/